Die Nivea Story | Die Cremewende | 2 | Kampf der Unternehmen | Podcast
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YouTubeWondery - Das Podcaststudio
Die Nivea Story | Die Cremewende | 2 | Kampf der Unternehmen | Podcast
Folge 2/4: In der DDR wird Nivea zur Schmuggelware und Florena zur staatlich geförderten Konkurrenz. Beiersdorf kämpft vor Gericht, am Strand und im Supermarkt. Während sich Nivea neu erfindet, erkennt ausgerechnet ein Waschmittelhersteller die Zeichen der Zeit und bringt eine frische Hautcreme auf den Markt. Das ist der Auftakt zu einer ...
179 viewsJul 3, 2025
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