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Lexus LS400: The Award-Winning Ad That Redefined Luxury Cars
In 1989, Lexus introduced the LS400 with an unforgettable ad featuring 15 champagne glasses on the hood while driving at 140 mph. This bold move not only won multiple awards but also significantly boosted sales and established Lexus as a competitor in the luxury market. Thirty years later, the iconic stunt was recreated with the 2020 LS500 ...
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