Video ads in the local pack could give advertisers a more engaging way to stand out in high-intent, location-based searches.
Google is testing a swipeable location carousel in search ads, making local results more interactive and competitive for multi-location advertisers.
Google seems to be showing more and more ads in the local pack, aka Local Pack Ads. Just a couple of months ago, Google had ads on the local pack for less than 3% of tracked keywords; now it's up to ...
Google is testing showing video ads within the local pack ads. This is also known as immersive map view videos, I am told.
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