Local search provider YP (formerly Yellowpages.com) is introducing a new cross-device retargeting capability directed at national advertisers. It combines the company’s high-intent local query data ...

Local business search engine YP.com has announced its end of year report, revealing its latest trends about what consumers are searching for as the holiday season nears. Local business search engine ...

YP financed the study and provided logistical support but was not involved in the study’s execution or subsequent analysis. YP was also afforded the opportunity to review and comment on this paper ...