Weetabix has said it is “disappointed” with a decision by the UK’s advertising watchdog to ban one of its television advertisements. The cereal has had its second UK television advert banned in the ...

In response to a complaint that a Ready Brek poster implied the cereal was made purely from oats, the Advertising Standards Authority today (8 March) found that Weetabix had breached advertising rules ...

Despite a 40% penetration in households, Kellogg’s the producer of the cereal, Weetabix, decided to reinvent the message of its advertising to increase growth and price whilst retaining penetration.