Transference, the heady virtual reality project that made a splash with its trailer at E3, is more than just your typical gaming experience. During E3, we had a chance to talk to a couple of folks ...

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. When it comes to the Hayes family, everything is a matter of ...

Transference marketing follows the principles of sensation transference, a marketing strategy developed by marketing expert Louis Cheskin in the late 1940s. Sensation transference focuses on the role ...

Add Yahoo as a preferred source to see more of our stories on Google. “Transference’s” otherworldliness is palpable. From the opening sequence onwards, you’ll be assaulted by missing assets and ...

The advertising industry’s lack of understanding about transference means many brands are missing out on its benefits in digital environments, says MediaScience CEO Dr Duane Varan. Transference refers ...

Somewhere between the third and fourth exchange with a capable chatbot, we may notice something slightly strange—though, increasingly, familiar. The conversation has a quality that wasn't quite ...

I am sure that you have heard of the term transference, usually in relation to a patient and his/her therapist. However, transference can happen in our everyday lives when it comes to our ...