The outcome of the new code could go two ways: either its separation from ByteDance and Chinese users will make TikTok acceptable to U.S. lawmakers, or it will make it easier for ByteDance to sell.

New research digs into how TikTok’s algorithm is personalized and how users engage with TikTok based on its recommendations. TikTok’s swift ascension to the upper echelons of social media is often ...

Forbes contributors publish independent expert analyses and insights. Jodie Cook covers AI and founder-led growth for business owners. Small businesses thrive on TikTok thanks to an algorithm that ...

The White House has answered what had been one of the major outstanding questions regarding its pending deal to transfer TikTok’s US operations to a majority American ownership group: Under the ...

A deal between the U.S. and China over the ownership of TikTok includes new stipulations over who controls the social media company's algorithm, a closely guarded secret which has proved to be a major ...

Forbes contributors publish independent expert analyses and insights. Anisha Sircar is a journalist covering tech, finance and society. A preliminary TikTok deal proposes U.S. investors own 80% of its ...

The story of TikTok has always been complicated by its ownership. When its predecessor, lip-syncing app Musical.ly, broke through with children and teenagers in 2016, the New York Times noted it’s ...

Chinese tech giant ByteDance finalized its agreement to sell a majority stake in its video platform TikTok to a group of U.S. investors. TikTok announced on Jan. 22, 2026, that it has formed TikTok ...

WASHINGTON (AP) — Tech giant Oracle will spearhead U.S. oversight of the algorithm and security underlying TikTok's popular video platform under the terms of a deal laid out this week by President ...

TikTok is introducing a new feature that lets you reset your For You feed and start fresh to retrain the app’s algorithm about content you enjoy. The company announced today that it’s rolling out ...