Motor1.com on MSN

Forget black: Ruby red is the car color of 2027

Axalta’s 2027 Color of the Year is a deep ruby red with a subtle shimmer designed to give cars a more vibrant, jewel-like finish.
GM Authority

Ruby-Red Redefined Is Axalta’s 2027 Automotive Color Of The Year

Axalta Coating Systems has selected Redefined, a rich, ruby-red finish with a subtle shimmer, as its latest Global Automotive ...
financialcontent

Axalta Unveils Redefined as its 2027 Global Automotive Color of the Year

Axalta Coating Systems (NYSE: AXTA), a leading global coatings company, today unveiled Redefined, its 2027 Global Automotive Color of the Year, live at Automechanika Frankfurt. A saturated, luminous ...
Yahoo

In ‘Wicked,’ they’re silver. But at Academy Museum color show, the ruby-red shoes take center stage

Ruby slippers from the 1939 film "The Wizard of Oz" are pictured on display as part of the "Color in Motion: Chromatic Explorations of Cinema" exhibit on Tuesday, Oct. 29, 2024, at the Academy Museum ...