Lacuna, a global programmatic advertising technology company headquartered in Singapore, today outlined how the three core ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Screencore, a programmatic advertising technology company connecting advertisers and publishers across digital channels, is ...

With all the rapid changes happening in the digital advertising space, especially around the exploding growth of computer-driven programmatic advertising, I needed a crash course to get up to speed. I ...

Astro partners with OpenX and Hoppr to offer programmatic access to Astro GO's streaming inventory, expanding CTV advertising ...

Programmatic advertising’s woes have been much publicized, ranging from brand safety problems to concerns over misleading ad reach measurement. While initially attractive for its automation, the ...

While an integral component of the AdTech industry, ad ops remains a rather confusing term. If you try to google it, you will find an entire set of definitions, some of which may be quite dissimilar.

To be successful, programmatic advertising targeting multicultural audiences needs to be fine-tuned. Advice from Augusto Romano, CEO of Digo Hispanic Media, and Hernán Zungri, SVP Sales & Operations, ...

I am by nature a very curious person especially when it comes to the world of marketing, advertising and branding. Be it the latest mobile technology or the newest social media platform or whatever, I ...

As the data-driven, digital ecosystem expands, so are the number of people looking to understand its intricacies. In an effort to bring transparency to the many industry terms and buzzphrases spinning ...

The end of the earnings season is always a good time to take a step back and see who shined (and who didn’t). Let’s take a ...

Artificial intelligence (AI), evolving consumer behavior and increasing demand for measurable advertising returns are ...