Data analysis forms the backbone of modern marketing ecosystems. Every marketing campaign that you run can be analyzed vis-a-vis user behavior, messaging, demographics and so on. While the jury is ...

Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability. Google Analytics launched its App + Web feature in 2019. True to ...

Yesterday SPSS started shipping its Predictive Web Analytics product to combine historical and predictive insights from Web activity. The product marks the first prepackaged solution combining SPSS ...

Predictive analytics in financial forecasting analyzes past and present data to improve the accuracy of planning and budgeting. Historically, accountants have depended on manual spreadsheet analysis ...

I’ve been in the Customer Success field for several years now, and if there’s one thing I’ve learned, it’s that data can be both a blessing and a curse. On one hand, we have more information about our ...

Businesses have been clamoring for ways to incorporate data analytics into their operations for years. The rise of digital products has made it easier than ever to collect information about customers ...

The customer is king again. After decades of mass-market driven customer outreach, which typically lumped customers in large, homogenous segments, a complex mix of socioeconomic factors coupled with a ...

This is the first article of our three-part series on the state and development of predictive analytics in the legal market. Our second article will look at why predictive analytics' growing accuracy ...

Web-based predictive analytics methods identified strong correlations between Google search trends and COVID-19 hot spots in parts of the country – as early as 16 days prior to the first reported case ...