When Oracle acquired data technology and services company BlueKai in February, the product roadmap seemed to split. Down one avenue, BlueKai’s data-management platform (DMP) would plug a hole in the ...

There’s a decent chance you’re part of Oracle’s next big business. Not selling products to you, but selling you as a product. That’s the idea behind the Oracle Data Cloud, a massive pool of ...

Oracle Advertising, we hardly knew ye. Moat, we forgot all about you. Pour one out, because today marks the end of the road for Oracle’s advertising and third-party data businesses, including BlueKai, ...

Oracle Corp. is extending its partnership with Google LLC’s Cloud to simplify how enterprise users interact with data, ...

(Reuters) - Oracle Corp said it would buy online data management start-up BlueKai to bolster its marketing platform. BlueKai collects and analyzes online ad data, helping advertisers personalize ...

Oracle Corporation (NYSE:ORCL) has expanded its partnership with Google Cloud to introduce enhanced artificial intelligence ...