For the first time in 25 years, Google is about to lose its digital advertising crown. According to eMarketer, Meta Platforms is projected to surpass Google in global digital advertising revenue by ...

Meta will begin rolling out ads on Threads to all users globally from next week, extending the monetisation of the text-based social platform launched on July 5, 2023. The move builds on an initial ...

Emarketer projects Meta's ad revenue will reach $243.5B in 2026, surpassing Google's $239.5B for the first time. Advantage+ AI automation is driving the shift.

Meta Platforms will begin test launching ads on its social media platform Threads with a few brands in the U.S. and Japan, it ...

Following the inclusion of third-party verification, Meta is introducing additional ad formats to its newest social media platform, Threads, in preparation for holiday shopping. “When new media setups ...

Meta Platforms META is benefiting from solid momentum in its advertising business. In the first quarter of 2026, the company ...

Meta's Threads app now has 150 million daily users. Advertising is expanding globally on Threads and WhatsApp Status. However, Meta expects gradual monetisation. Neither platform will significantly ...

At Meta's Brand Building Summit, the tech giant shared AI ad updates on Reels and Threads that are designed to help brands reach their target audiences during culturally relevant moments throughout ...

Meta has announced what we all expected: ads are coming to Threads. This follows an initial roll out to select markets last year as part of a test. In a blog post today, Meta writes: Beginning next ...

NEW YORK--(BUSINESS WIRE)--Innovid, the independent software platform for the creation, delivery, measurement, and optimization of advertising, today announced it is one of the first ad tech partners ...

(Reuters) -Meta Platforms said it would start rolling out direct messaging on its Threads app, adding a feature long offered by rivals, in a bid to attract more users. Users in select markets, ...

Meta is testing a new way to create an account on Threads that will require a Facebook account to authenticate the login and base their profile on. This is not yet available to users as the option ...