While marketers have been grappling and struggling with solutions to the loss of third-party cookies over the past couple of years, new and smarter ways of investing media dollars have been evolving.

The three largest walled garden advertising platforms are investing in new measurement solutions, namely media mix modeling (MMM) ­– even if it means giving credit to their competitors for driving ...

The digital media landscape is at a crossroads, one you may not really recognize. The last 20 years or so have been spent making the case that digital media is great at building a brand and driving ...

Multi-touch attribution (MTA) has officially gone the way of the dinosaur. As data privacy restrictions like Apple’s App Tracking Transparency (ATT) and Google’s elimination of cookies inhibit the ...

Campaign explores if other marketers should follow in their footsteps. There is a resurgence of Media Mix Modeling (MMM) in the digital marketing landscape due to privacy changes like the loss of ...

Roku, the streaming distributor of apps, is expanding its line of measurement companies around media-mix modeling efforts. New additions include Analytic Partners, Ipsos MMA, IRI, Mediahub and Nielsen ...

LITTLE ROCK, Ark., May 24, 2023 (GLOBE NEWSWIRE) -- Inuvo, Inc. (NYSE American: INUV), provider of the first generative artificial intelligence (AI) advertising solution made specifically for brands ...

SAN FRANCISCO, Oct. 15, 2025 /PRNewswire/ -- Ars X Machina (AXM), a media and analytics agency, today announced the commercial launch of Agile Mix Modeling™, the first measurement platform designed by ...

There is a resurgence of Media Mix Modeling (MMM) in the digital marketing landscape due to privacy changes like the loss of cookies and mobile IDs. The top three advertising platforms, Meta, Google, ...