LONDON--(BUSINESS WIRE)--Infiniti Research, a global competitive intelligence solutions provider, has just released their new market segmentation study on the luxury retail industry. A leading luxury ...

When it comes to market segmentation, I don’t see truly well-documented cases often. At a more simplistic level, we think of classic matrices such as BCG or McKinsey’s. But the real exercise of ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

Marketers are adapting to a seismic shift in consumer discovery as AI-driven search platforms like ChatGPT and Gemini transform how purchasing decisions are made. New segmentation research identifies ...

Few would disagree with the view that since the 1950’s, when the practice of market segmentation began, it has been the cornerstone of any marketing strategy. If you define your market segments ...

In the third article in a 2025 Consumer Outlook series, experts offer insights on how brand positioning must evolve with shifting markets. We saw in 2024 the beginnings of “segmentless” shoppers — ...

Align sales and marketing with shared KPIs and operationalize AI to solve revenue challenges in B2B GTM strategies.

While auditing PPC accounts from agencies, freelancers and in-house teams, I’ve found that Performance Max campaigns typically fall into one of four categories. Below, I’ll break down each category, ...

Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. Organizations face increasing pressure to execute ...

More emails are being sent today than ever before: The number sent and received is projected to reach 376.4 billion by 2025. For that reason, it's now more complicated for senders to reach their ...