Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

These 12 new Smart Play-enabled Lego sets will be essential for Pokemon fans of any age -- but the kids will especially love battle mode.

It is time for some Princess Power as LEGO has unveiled its newest Interactive Super Mario Bros. set featuring Princess Peach! Return to the Mushroom Kingdom and save the day with this delightful 208 ...

It has been quite some time since we have seen new starter sets for LEGO's Super Mario Bros. Collection. Fans can now dive into a truly unique LEGO experience as a new Mario Interactive Super Mario ...

LEGO has just debuted its greatest innovation in 50 years, since the introduction of the LEGO Minifigure in 1978, at the Consumer Electronics Show in Las Vegas. It represents a radical shift to ...

Add Yahoo as a preferred source to see more of our stories on Google. In a first for the Sphere in Las Vegas, the venue’s outer shell (it’s called the Exosphere) will debut an interactive game ...

Not a day goes by without an impressive new launch from LEGO, but this is set to be one of its biggest innovations yet. Smart Play is a brand new platform that's designed to bring the bricks and play ...