Reliance Jio has stirred up a lot of hype in the Indian telecom sector. Despite numerous rumors claiming a launch during December 2015, the company only did what they termed as a “soft-launch” with ...
Coca-Cola: An interactive effort to reach tier 2 and tier 3 on Jio Chat by repurposing content This case study describes how the soft drinks brand Coca-Cola targeted millennials in Tier-2 and Tier-3 ...
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