Do you know how to speak ‘search engine’? If there was ever a universal language for communicating with search engines, Schema.org is probably it. Join search marketers who turn to SEW for important ...

Structured Data is used to convey information written on a web page in a format that search engines and others can easily ...

If you're building a RESTful Web service, you can provide both guidance and control around the JSON messages your service works with by replacing documentation with JSON Schemas. Say what you want ...

Google uses structured data to better understand what a webpage is about by classifying the topic, identifying important parts of the webpages like logos and images, and displaying webpages ...

Search engines have long desired a uniform method to understand websites. The need arises because search bots cannot always discern a site’s meaning from crawling its code. Is it a store or a blog? A ...

JSON-LD is a scripting language that allows publishers to communicate important information to search engines. According to the official JSON-LD website: “Data is messy and disconnected. JSON-LD ...

Once you've created a JSON Schema that describes a JSON document, you can use it both in Visual Studio -- to provide guidance when creating JSON documents -- and in your code to validate the messages ...