At its most basic level, persuasion is about communication. But the art of persuasion is about using a sophisticated mix of communication skills and leadership abilities to bring others around to your ...

How is it that certain people are so incredibly persuasive? Can we all harness those skills? After studying the most influential political, social, business and religious leaders, and trying countless ...

I don't know many people who stretch out on the beach with a good book or settle in for an evening's movie in happy anticipation of being persuaded—chances are, they're just looking to get swept up in ...

In 2009, the Educational Broadcasting System aired a popular documentary called, “The Secrets of Persuasion.” The five-part program started with a woman posing as a volunteer and asking office workers ...

There was a time when persuasion was easy to recognise. It was the stuff on billboards and flyers or between the articles in newspapers and magazines. It interrupted TV and radio programmes and it was ...

No leader can succeed without mastering the art of persuasion. But there’s hard science in that skill, too, and a large body of psychological research suggests there are six basic laws of winning ...