Post updated on 6/14 to add a comment from Google confirming the reports about experimentation with alternative ad injection methods. YouTube reportedly now injects ads directly into video streams to ...

A new report claims that YouTube has found a new way to combat ad blockers again: by integrating actual advertisements from its clients and partners into its videos. This is through the new process ...

YouTube’s crackdown on tools that block advertising continues with server-side ad injection. The developer of SponsorBlock, which is a crowdsourced extension to skip sponsored segments, shared today ...

YouTube is testing serving ads directly embedded into video streams – the latest move in its war on ad-blockers. Why it matters. The “server-side ad injection” approach bakes ads into the core video ...