NEW YORK, Nov. 22, 2021 /PRNewswire/ -- Nielsen (NYSE: NLSN) announced that it will enhance its National television measurement by measuring viewing in a more precise manner, allowing for a future ...

It’s pretty obvious by now that BMW is trying hard to make the Individual range a lot more prevalent these days. First, they published a video that talked about the possibilities it offers in the new ...

Looking to offer more precise TV commercial measures, Nielsen is launching audience estimates based on individual ads rather than commercial minutes. The company claims Nielsen Individual Commercial ...

NEW YORK—Nielsen has announced that it will enhance its National television measurement in ways that will provide more granular data and allow audience estimates to be based on individual ads rather ...

The company will update its commercial metrics in 2022 to reflect viewership for single ads rather than average minutes. By Rick Porter Television Business Editor Nielsen is changing the way it ...

Health insurers Aetna Inc. and Anthem Inc. on Friday said their individual commercial businesses have performed within expectations lately, a day after UnitedHealth Group Inc.UNH2.77%increase; green ...