Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope to any beverage (or food) that pairs well with sports. Yes, even cookie ...

While a lot of other hard seltzer brands were out chasing flavors that more or less taste exactly the same, High Noon hard seltzer peeked its head into the arena and went a different direction. The ...

As sales of canned cocktails and of tequila soar, High Noon is looking to capitalize on that combo. The top-selling adult beverage is introducing a tequila seltzer to its portfolio, marking the ...