Sanrio, Nissin Foods, and Funko have joined forces to deliver a series of Hello Kitty figures enjoying Cup Noodles and some Gudetama figures enjoying Top Ramen. Actually, the lazy egg Gudetama IS the ...

Two of Japan’s most iconic brands, Top Ramen and Sanrio (the entertainment company behind Hello Kitty), are joining forces in a campaign that includes video content, digital, packaging and licensing.