WPP operates in the cyclical and highly competitive advertising industry. WPP performance deteriorates when there's a downturn, illustrated by the company performance during the pandemic and the ...

WPP Media has markedly upgraded its global advertising-growth forecast for this year and next, as well as for the remainder of the decade. The revised forecast boosts WPP Media's June mid-year ...

Radial Entertainment has appointed Matt Katrosar as its new Executive VP of Global Advertising and Partnerships. Katrosar ...

Global advertising and marketing spending is expected to accelerate sharply in 2026, buoyed by major international sporting ...

Radial Entertainment, operator of the largest independent catalogue of film and television in the industry, has appointed Matt Katrosar as Executive Vice Presid ...

When Otega Ogra stepped onto the global stage at the World Federation of Advertisers (WFA) Annual General Meeting in Stockholm, it was more than a personal milestone; it was a symbolic shift in how ...

Newly released data from IPG Mediabrands’ MAGNA shows that media owners’ net advertising revenues will reach $979 billion this year. That’s up by 4.9% over 2024 but reflects a slowing down from 10.3% ...

2024 will mark the first year that total global advertising revenue will top $1 trillion, media buying giant GroupM forecasts. By Alex Weprin Senior Editor The ...

This year, the advertising industry thought tariff announcements could affect advertising growth. But they weren’t as much of a gamechanger as initially thought, at least according to WPP Media, which ...

If “Austin Powers” supervillain Dr. Evil wanted to hold the world ransom for $100 billion, the global advertising industry might actually be able to afford it – at least, according to GroupM’s ...

Social commanded the largest share of the digital ad market last year at 40% while more brands and agencies institutionalized ...

Global marketing refers to the practice of conceptualizing, producing, placing, and promoting a company’s products or services worldwide. This approach not only targets customers across different ...