Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea ...

Turn up the volume, watch the world premiere of "Hotshot (Extra Time)," and experience Izzy Escobar's original anthem from start to finish. Izzy Escobar teamed up with Extra Gum to release "Hotshot ...

Add Yahoo as a preferred source to see more of our stories on Google. A funny yet poignant ad for Extra gum is tapping into a lot of people’s dreams about post-pandemic life. The new commercial, ...

EXTRA® gum introduces EXTRA Ritual Packs – limited-edition activity pouches designed to help students build better study rituals that stick. Available in three playful themes – Pop Art, Gumigami, and ...

The “Chew It Before You Do It” campaign highlights how taking a moment to chew a piece of gum before doing, saying or acting, can be the difference between an easy situation and one that isn’t, the ...

If your daily routine could use a little more flavor (and fun), EXTRA Gum has you covered. The brand just dropped its newest innovation — SOURS by EXTRA — a bold new gum designed to bring an ...

Forbes contributors publish independent expert analyses and insights. I am an advertising veteran and current CEO of Ideasicle.com. Oct 08, 2015, 02:22pm EDT Oct 14, 2015, 11:30am EDT This article is ...