Auction houses, estate liquidators and other businesses that hold auctions rely on advertising and marketing to increase bids and ensure that items sell. Auction item marketing should ensure that as ...

Auctioneers sell items at auctions to the highest bidders. They may run auctions that feature a variety of items for sale, or those that focus on specialty items, such as jewelry or antiques.

On the seventh floor of Sotheby’s New York headquarters during a blisteringly cold night January, a glamorous crowd clinked champagne flutes and traded air kisses. They weren’t there for a high-stakes ...