Business analytics is already a pervasive concept in the enterprise, although different types of analytics produce different results, with different business value. While older concepts, such as ...

Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

Prescriptive analytics is a type of data analytics that provides guidance on what should happen next. It's related to descriptive, diagnostic and predictive analytics. Descriptive analytics aims to ...

The role of a marketer has changed dramatically over the past two decades. I’ve seen it firsthand, having led marketing teams at technology companies of varying sizes and stages of maturity, from a ...

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

A playbook for leaders to master AI analytics, overcome scaling hurdles, control costs, empower teams, prove ROI and achieve competitive advantage. The new analytics mandate is descriptive, predictive ...

In the healthcare industry, “big data analytics” is a term that can encompass nearly everything that is done to a piece of information once it begins its digital life. From flagging drug interactions ...

Descriptive, Diagnostic, Predictive and Prescriptive—with two new domains: Critique and Creative. The result lays out where ...

Enterprises rely on 3 types of IoT analytics from their selected IoT platforms. By testing multiple IoT platforms, an enterprise can identify best-in-class analytics capabilities. Enterprises rely on ...

I was watching a short video by Babson College Prof. Thomas Davenport on the Harvard Business Review website recently and found it to be a good, simplified explanation of analytics. (Stop! Don't swipe ...