The modern business world is driven by data and some of the most valuable is customer data. Finding the best way to satisfy customers requires studying their needs and that means analyzing the data ...

I was working with a cross-functional information technology and operational technology team from one of the world’s largest makers of home goods. We were discussing how to drive a digital ...

What is a data lake? A data lake is defined as a centralized and scalable storage repository that holds large volumes of raw big data from multiple sources and systems in its native format. To ...

Data quality is a top priority for financial firms and it has only grown in importance because of regulation and the need for better operational efficiency. Data quality is hard to measure in the ...

Unpack the complex world of customer data, exploring its various definitions, categories and the role personalization plays in its collection and use. The definition of customer data is any ...