Context Networks, Inc., a contextual advertising and monetization platform built from deep experience in gaming, today ...

Fyllo thinks it’s high time to expand beyond cannabis. Fyllo will shift its focus from targeted ad compliance in highly regulated verticals – namely, legalized weed – to more general contextual ...

Our 2025 predictions series continues today with a look at what the next 12 months holds in the contextual space. Dive in to see what the industry thinks... As we approach 2025, the advertising ...

How has contextual changed amidst the AI revolution, and how can advertisers best harness it? Contextual targeting has been steadily growing in demand over the past years, making a mighty resurgence ...

Contextual targeting leverages metadata to align ads with relevant content, such as placing a pizza ad during a scene where characters order pizza. "It also means that if there's sports content on, ...

Channel Factory, the global contextual advertising company powering performance across walled gardens, today announced three significant appointments to its C-Suite: Colleen Liguori joins as Global ...

Audacy is introducing dynamic AI and machine learning that “infuses contextual advertising solutions” into its Ad Tech stack to help brands more precisely target podcast consumers. The offering, the ...

The GCC is experiencing rapid growth in digital consumption – from streaming and social media to online news and long-form content. Yet many advertisers still rely on legacy targeting models that ...

Contextual advertising has been present in some form since the birth of digital advertising. But in the pre-GDPR era, user-level data was too readily available for alternative solutions to be explored ...

A major turn in online advertising was marked by the idea that “content is king,” coined by Bill Gates in 1996 in an essay that bore the phrase as its title. After almost three decades, we have ...