Explore consumer theory, its impact on spending decisions, and how it shapes GDP, corporate strategies, and economic policies ...

Online Retail Sales have surpassed $1 trillion a year as the shopping era that was accelerated by the pandemic seems to have permanently reshaped consumer behavior, cementing the shift toward online ...

AMES, Iowa – Mobile apps are changing the way brands connect with consumers and have the potential to boost a company’s bottom line. According to a new Iowa State University study, there is a direct ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

WASHINGTON -- It's a big question for marketers: What kind of a buyer are you? And, as important, what are you willing to pay? In the search for answers this shopping season, consumer behavior online ...

In 2020, the pandemic wreaked havoc on businesses. Many companies were forced to shutter their doors, while others had to adapt to survive. Since the world reopened, companies have been trying to ...

During this year’s upcoming holiday season, 53% of online sales are forecast to happen on mobile devices, according to a new Adobe Analytics report. Adobe projects that mobile shopping will ...

Find the latest consumer behavior news from Fast company. See related business and technology articles, photos, slideshows ...