Successful channel executives recognize the increasingly strategic role their channel partners play and are developing go-to-market plans and creating partner programs that help partners meet those ...

As Impartner's CRO, Curtis Brinkerhoff leverages 20+ years experience in sales leadership to empower today's enterprise partnership teams. Traditionally, most businesses have sold their products ...

SAN FRANCISCO--(BUSINESS WIRE)--Informa’s channel organization today announces registration for the 2025 Channel Partners Conference and Expo has opened for all IT and communications professionals ...

Citrix is expanding its relationship with Arrow Electronics by entrusting the distributor with the management of relationships with a chunk of the vendor’s channel base. Starting next month, Arrow ...

In today's fiercely competitive business environment, brands are continually seeking innovative ways to gain an edge. Many traditional marketing strategies are reaching their limits, so we're seeing ...

Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...