Apple finished 2025 as the world’s top smartphone brand in terms of units shipped, extending its lead over Samsung thanks to faster year-on-year growth. Apple’s advantage stemmed from premium demand, ...

At this point, there’s little doubt in my mind: Android will always rule the affordable smartphone game. It’s not because Apple hasn’t tried, nor is it because every cheap Android phone is really that ...

Apple's iPhone 18 Pro pricing could defy industry trends through an aggressive strategy to keep costs steady while rivals ...