Although the stakes for delivering ads across different devices are rising, marketers still struggle to gauge the effectiveness of cross-device ad targeting platforms, which are largely unregulated.

Each time the calendar turns over, the ad industry dusts off its arguments for what could finally make this year “the year of mobile.” As someone who’s worked in mobile marketing for more than 15 ...

Apple continues to dominate the global mobile device market, now securing the top position in programmatic advertising share. Apple's dominance in the global mobile device market continues, with a 51% ...

What's something most U.S. adults own? A mobile device. According to the Pew Research Center, 97% of Americans own a cellphone, with 90% owning a smartphone. Smartphone ownership has more than doubled ...

The Pennsylvania State Capitol in Harrisburg. WILKES-BARRE — Attorney General Michelle Henry this week announced a $10.25 million, 50-jurisdiction settlement with several major mobile device service ...

Discord announced plans to expand its successful Video Quests advertising format to mobile devices. This strategic move marks the company’s first mobile ad offering, significantly broadening reach for ...