Sports accounted for nearly 30% of all ad-supported TV viewing among adults ages 25 to 54 in the fourth quarter, according to new insights from Nielsen. In comparison, broadcast without sports ...
Nearly 30% of all ad-supported TV viewing came from sports in the fourth quarter of 2025, according to a Nielsen report shared with Marketing Dive. Broadcast TV without sports accounted for just 9.8% ...
A Christmas Day NFL game between the Denver Broncos and Kansas City Chiefs last year. NFL teams have increasingly produced their own media content. (Photo by Scott Winters/Icon Sportswire via Getty ...
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